1. After you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you offer. You could follow-up every few months. Remember, stay in front of the customer and offer value.
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale, which would complement or enhance their purchase. They could simply add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales while the referring customer gets their product of service free. Do you think they'll appreciate that?
4. When you sell a product, give your customers the option of joining an affiliate program where they can make commissions selling your products. This will effectively multiply the sale you just made and cost you nothing.
5. Sell the reprint/reproduction rights to your products. You could include an add on OR with the product, for other products you sell. This would allow you to make sales for the reproduction rights and sales on the back end product.
6. You could cross promote your product with other businesses' products in a package deal. This has become incredibly popular in online business. You can include an ad or flyer for other products you sell and have other businesses selling for you. It's like taking on a partner and not having to share any of your profits.
7. When you ship out or deliver your product, include a coupon for other related products you offer in the package. This will encourage them to buy more products from you. Remember if they bought from you once and you provided good and fast service, you already have their trust and should continue to build on that relationship with offers that may be valuable to them. The business relationship only BEGINS with the first sale.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons to enhance their functionality even further.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They are also likely to buy additional items from your web site.
10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order and who doesn't love free stuff? It's those little extra things we do that customers didn't expect, that keeps them loyal.
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Robert Lindquist is a professional internet marketer from New Jersey, USA. He went from truck driver to educator helping hundreds of people to build success in their lives in less than 2 years time. Robert is married to his beautiful wife Elena and enjoys skiing, swimming and traveling the world to exciting new destinations and is currently living in Moscow, Russia.
