L.A.M.P. PROCESS STEP 1: LOCK ON (Part 4 of 7)

Submitted By Our Expert Entrepreneurs Author, Kevin McNabb on 2007-02-11  


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ARE YOU WILLING TO PAY THE PRICE?

Take whatever you want, said God, but pay for it. OLD Spanish proverb.

Every wish has its price. He can have anything you want if you're
willing to pay that price. The price may be in dollars and cents.
Or maybe an effort-the weeks or months or years it will take you to
make your wish come true. Or the price may be in sacrifice, what you
have to give up in order to get what you want. Whenever the price turns
out to be, you have to pay full retail-you can't bargain with fate.

Your willingness to pay the price is what gives you the power to cause you
wish to come true. If you are 100 percent willing to pay the price, then you
are 100 percent likely to succeed. If you are only 50 percent willing to pay
the price, then you are 50 percent likely to succeed. It's a simple matter of
cause and effect. The price is the cause; the which is the effect. Pay the
price-set in motion the appropriate cause-and the wish will take care of itself.

At this point it is probably best to fully define the word "price."

In ordinary usage, price is the quantity of payment or compensation for
something. People may say about a criminal that he has 'paid the price to
society' to imply that he has paid a penalty or compensation. They may say
that somebody paid for his folly to imply that he suffered the consequence.

Economists view price as an exchange ratio between goods that pay for
each other. In case of barter between two goods whose quantities are x and y,
the price of x is the ratio y/x, while the price of y is the ratio x/y.

This however has not been used consistently, so that old confusion regarding
value frequently reappears. The value of something is a quantity counted in
common units of value called numeraire, which may even be an imaginary good.
This is done to compare different goods. The unit of value is frequently confused
with price, because market value is calculated as the quantity of some good multiplied
by its nominal price.

Theory of price asserts that the market price reflects interaction between two opposing
considerations. On the one side are demand considerations based on marginal utility,
while on the other side are supply considerations based on marginal cost. An equilibrium
price is supposed to be at once be equal to marginal utility (counted in units of income)from
the buyer's side and marginal cost from the seller's side. Though this view is accepted by
almost every economist, and it constitutes the core of mainstream economics, it has recently
been challenged seriously.

There was time when people debated use-value versus exchange value, often wondering
about the Diamond-Water Paradox. The use-value was supposed to give some measure of
usefulness, later refined as marginal benefit (which is marginal utility counted in common units
of value) while exchange value was the measure of how much one good was in terms of
another, namely what is now called relative price.

A COMPELLING REASON

To take a look at the first choice from your wish list. How much will it cost you?

How much will it cost in dollars and cents? How much will it cost and effort?

How many weeks or months or years will you have to work on it?

How much will it cost in sacrifice?

Would mean less time with your family, this time with your friends, this time
watching TV, less time with your hobby, or playing golf, or puttering around
the house? Once you have an idea of what that which will cost, are you willing
to pay the price?

Now here's an interesting question: Why are you willing to pay that price?
What reasons you have to make that wish come true?

The people who are most successful at making their wishes come true are
the ones who have the most compelling reasons to do so. Instead of trying to
psych yourself into pain an exorbitant price for a wish, why not choose a wish
that is worth the price in the first place? Choose a wish to compels you to make
it come true.

Choose a wish that is so compelling, you refuse to settle for less.
You are not going to get very far until you do.

Kevin McNabb
http://tinyurl.com/2ytxsk

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