Subscription based websites consists of a public area used for the promotion of benefits related to becoming a subscriber, and a password protected area so that the members can access the best content. Instead of selling products individually, a subscription sells periodic (monthly or yearly) use or access of a product or service.
The subscription based business market is growing rapidly and these websites have unlimited use of a service or collection of services. You have a huge variety of subscription based websites available.
Charging a consumer is always said to be risky and its of more risk when they are charged on monthly basis.
So a great risk of chargebacks and fraud is always there. You will never know if some party wishes to see what you have to offer and will use a credit card number that is not in his name. By the time that you realize, they could potentially have used your services may be for a couple of months. So, you need to be careful as a few of these can potentially ruin a merchant.
There are a plethora of options available for you to consider and opt for. Once you decide that you have made up your mind to protect your merchant account, you can also think of using a third party processor to process your transactions. The option of choosing a third party processor will greatly help in “scrubbing”. Scrubbing is a useful process where the transaction will go through a few fraud prevention tools during the phase of transaction verification.
Many organizations combine their IT expertise and technical infrastructure to rapidly build, launch and grow subscription websites for their clients and partners. Regarding usage, these websites may be used for personal & non-transferable services. Sometimes under specific cases, these websites are also used for a group utilizing a single service at the same time.
