In 1859, Charles Darwin wrote a book, called "The Origin Of Species". In it, he describes the process of evolution- the gradual change over years, that brought about the various creatures we see today. In effect, what he had written was the general life story of every species, spelt out in such a way that the similarities are clear.
What has probably not occurred to you, though, is that other evolutions and histories can also be spelled out in such generalities. To take one example, chose totally at random, of course, consider the humble handbag. If you take a look at the history of the major fashion designers, you'll se some surprising similarities. Some common threads, that run through them all. And this is how I come to write this article, and call it... the Origin of Handbags!
First, start with a dream. Almost all of the current major labels, such as Fendi or Chloe, started with a single woman opening a clothing shop. Naturally, of course, not every major designer begins quite the same way. Gucci, for instance, started with a man opening a shop, not a woman. Sometimes they begin by selling clothing, sometimes not, but always the founder discovers an unforeseen sense of fashion within themselves.
Soon after this, the designer begins displaying their creations to the world. They open a small shop in a big city, and occasionally get married. In any case, this is just the start of their journey to the top. At this point, the designer shows excellent business sense and a great deal of persistence.
while some may struggle initially, such as Guess did, when trying to get their jeans into shops, others are immediately successful- such as Ralph Lauren's ties. In any case, as soon as the public gets hold of their work, they very swiftly rise in fame. Within the founders lifetime, they see international recognition, and decide to expand their company.
With this expansion, comes the handbag. Being now fairly well known, other areas of fashion are broached, including fashion accessories... such as the handbag. A blank slate for them to work on, a handbag is not a necessary item such as a shirt or shoes are, and so the designers can freely express themselves without worrying about practicality. Thus each label produces their own unique design, and sales skyrocket.
Whatever style you particularly favour, be it the elegance of Prada or the class of Diego Rocha, you can hardly argue that they are very different, and convey a unique impression. Everyone needs to wear clothes, but handbags are optional, and so are open for whatever incredible inventiveness the artist can devise.
Eventually, the founder of the label passes away, and control of the company goes to their children. Sometimes, as did Aldo and Rudolfo Gucci, they fight for control. In other cases, like the descendants of Adele Fendi, they cooperate and work together. Whatever happens, the label itself always stays within the family, and they watch as sales soar.
Gradually the rapid rose to prominence slows, as they gradually reach a point where they can rise no higher. With uncountable international awards to proclaim their fame, the brand has become a household name. Generally, at this point the name of the creator also achieves a similar level of recognition- for example, consider Roberto Cavalli. Can you think of anyone else, who compares to him?
This brings me to the end of my article, and my general description of the evolution of the labels behind the handbags. I hope I've entertained you, and possible even educated you slightly, but in any case I leave you with a question to ponder- is there anything else, that follows a similarly general pattern?
