Neodymium jewelry is made from ultra-strong magnets. It's a unique concept among magnetic jewelry makers in that the beads are not strung together. Instead, it is held together by the magnetic field generated by the ultra-strong magnets.
Neodymium magnets, also known as rare earth magnets, have been used in industry for years where high strength is required from light-weight magnets. They're used in such products as professional speakers, microphones, headphones, computer hard disks, and guitar pick-ups.
Over the last few years, magnetic jewelry makers have been designing unique product lines around neodymium. In several ways, these strong but light weight magnets are perfect for this. Most people are very attracted to the unique look and design.
Often coated in nickel, these magnets are incredibly strong and bind to each other so that the jewelry requires no strings. They can be opened at any location and so they also require no clasp.
This type of magnetic jewelry, whether necklace, bracelet, or anklet, can be easily resized by adding or removing pieces. This makes them both flexible and fascinating.
Coating the neodymium in nickel makes them more durable than jewelry that is gold or silver plated. This also gives the jewelry a shine and a silvery industrial look. This is a very appealing combination of classy elegance, with a modern edge.
The end result of all of this is that you have an ultra-strong but relatively light weight modern but classy piece of magnetic jewelry. And, neodymium jewelry is fun and quite the conversation piece.